SPONSORSHIP & ADVERTISING OPPORTUNITIES AT SEEKONK SPEEDWAY
The Speedway is interested in businesses who want to grow their sales within our loyal fan base. Seekonk Speedway has over 140,000 fans through its gates each year!
Seekonk Speedway offers a variety of opportunities to get your brand or product exposed to our fans including: Billboards, Web and Social media Advertising, Broadcast Media, Event & Trophy Sponsorship, Social Media & Email Marketing, Interior Signage, Division & Race Sponsorships plus Hospitality Pavillion Events.
Our fans stay informed through our website ( 1.5 million Page Views per year), Facebook ( 60,000+fans), Instagram, Twitter and all of your favorite platforms and our weekly email campaign to over 5000 loyal readers.
Don’t miss out on a great affordable way to brand your business with a long time Southern New England Sports & Entertainment favorite pastime
Call 508-336-9959 for packages and pricing
Value: Seekonk Speedway has various partnership opportunities accommodating a wide variety of budgets and needs.
Effectiveness: We reach thousands of your potential customers with every event for several hours allowing our partners ample time to reach their audience.
Track Record: The Speedway has a 80 year history of successful event experience ranging from corporate events to community based events.
Community: A family owned and operated business with deep roots in the community for almost 70 years.
Service: Our partners are very important to us. We work very hard to ensure they are satisfied with their service, a trait that has brought sponsors back year after year.
PLATINUM PACKAGE
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12’x20' Billboard for the entire season
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Company Sponsored Night at the Races!
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VIP Hospitality Pavillion Party for 150
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On Site marketing and promotion opportunities!
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Company vehicles can be displayed.
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Event promoted on digital billboard
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Digital promotions on social media and website
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Bonus Website, Social & Email marketing program for season ($1500 value)
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2-30 second commercials aired during each race night at each Seekonk Speedway event.
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Seekonk Speedway will pass out as many promotional items as provided by your company. (T-Shirts, Hats, Etc.)
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The opportunity for a customer or employee to say those famous words... “Drivers start your engines!”
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Photo opportunities both on the track and in victory lane
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Trophy to be presented in victory lane
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200 General Admission Tickets for your customers good for any Saturday Night!
90 % of our fans are more likely to support a brand that is a track sponsor vs a brand that is not.
85% of our fans are located right here in the South Shore and Rhode Island
70% own their own home
65% Male and 35% Female
50% work as a professional or own their own business
30% work in a technical or trade industry
65% are married
40% drive trucks
35% drive cars
25% drive SUV’s
The majority of our race fans earn between
$68k and $110k per year
80% of our fans rely on the internet for their source of news
Who are our Fans
Organizations: We are proudly affiliated with organizations like the Boy Scouts of America, RI Food Bank, SYRA Youth racing, The Shriners and scores of other great organizations.
Race Seating Capactity:10,000 seated, (15,000 total capacity), Parking Availability: 3000 cars ( with additional lots available)
Concessions: The Hospitality Pavillion, Del’s Lemonade and our own great concession staff bring you a wide variety of top line food and beverages.
Season Legnth: May thru October ( 26 weeks)
The Track: Seekonk Speedway is the only asphalt track located in Massachusetts or Rhode Island. It measures 1/3 mile on the outside.
Easy Access: Located just minutes off major highways and nestled between the large population bases of Boston and Providence the Speedway pulls in weekly fans from all over New England
The Possibilities
GOLD PACKAGE
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Company Sponsored NASCAR Night at the Races!
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VIP Hospitality Pavillion Party for 150
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On site marketing and promotion opportunities!
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Company vehicles can be displayed.
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Digital event promotions on social media and website
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3-30 second commercials aired on the night of sponsorship.
-
Bonus Website, Social & Email marketing program for season ($1500 value)
-
Seekonk Speedway will pass out as many promotional items as provided by your company. (T-Shirts, Hats, Etc.)
-
The opportunity for a customer or employee to say those famous words... “Drivers start your engines!”
-
Photo opportunities both on the track and in victory lane
-
Trophies to be presented in victory lane
-
100 General Admission tickets for your customers
SPEEDWAY SIGNAGE
Get Noticed!
Full Season Stadium Billboard 12’x20′ Elevated Signage
Wall Billboards 8'x20'
Scoreboard Signage
VICTORY LANE BANNERS
Be a part of every winners night!
The Speedway perimeter fencing offers great placement for 8′ by 4′ vinyl mesh banners to showcase your business in an affordable manner
featuring maximum exposure
Full Season signage starting as low as $1500 per season
DIGITAL & SOCIAL MEDIA
Seekonk Speedway offers a very high volume site with a diverse collection of loyal followers. There are many opportunities to get your company’s website directly in front of a prospective customer through our web sites marketing and advertising programs.
Web Ads, promoted posts, Email blasts are all available with targeted demographics. Seekonk Speedway uses social media gateways to get your messages to our loyal customers.
POST RACE SPONSORSHIP
Get your brand in front of passionate racing fans by sponsoring Seekonk Speedway’s post-race coverage! Our in-depth articles capture all the action from every lap, bringing the excitement of race day straight to our fans. As a sponsor, your business will be featured alongside these highly-anticipated recaps, connecting you with a dedicated audience that lives for the thrill of the track.
Don’t miss this unique opportunity to fuel the conversation and showcase your brand. Contact us today to learn more about sponsoring Seekonk Speedway’s must-read post-race coverage!
CONTINGENCY SPONSORSHIP
General Requirements:
*all racers must display a visible decal on their vehicle to be eligible to participate
*races will be reimbursed or rewarded directly by Seekonk Speedway to ensure continuity between the program and participants
*announcements will be made regularly to promote sponsor and maximize recognition
*each division will have only one exclusive sponsor unless the sponsor makes the program available to all racers
Examples:
*adding prize money to the weekly purse of a division
*sponsoring pit passes for feature winners
*sponsoring the giveaway of tires, fuel or equipment
Advantages:
*your decal will be visible on dozens of cars and therefore in the spotlight, in victory pictures and fan shots
*races are always extra appreciative of contingency sponsors as they benefit directly
*you have several nightly announcements to thousands of people
* continuous subtle and direct exposure to thousands for nearly any budget
More Ways to Promote your Business
HOSPITALITY PAVILLION
The Speedways hospitality area can host groups up to 200 with great menu choices, top notch VIP service and the best view of the action at the track! Company outings, after work casual get togethers, or just a group of friends and family…we can customize a menu to accommodate it all!
Call today to speak with an event specialist and treat your employees to a one of a kind experience at one of New England’s premier sports venus.
Enjoy the fresh BBQ grilling, ice cold beers, great sunsets and non stop action every Friday and Saturday nights at the Speedways Hospitality Pavillion.
Call now for available dates!
508-336-9959
